My Blog

Surviving Google’s Helpful Content Update

Surviving Google’s Helpful Content Update

By James Ogunjimi If you work in marketing, you may have been hearing digital marketers kick and talk about something called HCU since last week after Google’s web creator summit, and how it has

7 Content Marketing Principles to Help You Write Better

7 Content Marketing Principles to Help You Write Better

I’ve found that there’s a world of difference between knowing how to write and content marketing. I’ve seen this with writers on projects I consulted on and on teams I’ve led. It’s almost always